Monday, May 18, 2009

Yamaha FZ16's Everest Campaign Launched

 Morang Auto Works (MAW), the sole authorized dealer of Yamaha motorcycles for Nepal, has announced a “Road Trip to Everest” campaign in which its latest FZ16 bike will set out to conquer Everest base camp. 

According to the information released amid a program on Sunday, three lucky customers of FZ 16 chosen via a lucky draw, and three celebrities will also accompany the FZ16--the most preferred and awarded bike in 150cc category.

This is first ever adventure of the kind planned so far for bikes in this category. The campaign is led by three youth icons--Nima Rumba, Dipak Bista & Suraj Singh Thakuri-- said a press release issued at the program; the release also says that " the FZ16 is confident of conquering the Himalayas through its new campaign."

To reach Everest Base Camp from Kathmandu, the riders will be riding to an altitude of 5,200 meters and they will cover a total distance of 1,100 Km. "This is the first time in the history of Nepal that a bike in the 150 CC category will be ridden to such high altitudes and on such a route," said Vishnu Kumar Agrawal, chief executive of MAW.

Agrawal also informed the gathering at the program that since the FZ16 was designed to run on rugged and crater-filled roads, the bike should be able to perform excellently. "The purpose of the campaign is to establish the FZ16 bike as not only a means of transportation but as also a bike that´s a pleasure to ride, even under adverse conditions," said Agrawal.

The trip to Everest Base Camp will start on the 18th of July and is expected to end on around the 25th of the month.

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