United Brewery has re-launched `Cheers Beer' in the market. The company -- established in 2028 BS -- has a popular brand Star beer. Cheers bear is manufactured using Japanese technolo gy while earlier it used Ger man technology, said the company. Along with attrac tive packaging, the product has a new taste. According to a press release, the com pany is all set to make huge brand promotion with its first product Star Beer in the market. With its flagship brands like Star Gold, Star and Cheers are the flagship brands, it is planning to manufacture more varieties.
The beer has its own inter national market and aims to establish its brand in the do mestic market too, said the company that targets to meet the consumer satisfaction with quality.
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