INTERNATIONAL Marketing Services (IMS), the sole authorised distributor of Samsung mobiles in Nepal, on Tuesday introduced three new smartphones—Galaxy Mega,
Galaxy Core and Galaxy Pocket Neo. The company has said the new devises come with distinctive features and specialties. Samsung is the market leader in the country’s smartphone market with almost all of its models performing well. According to IMS President Dikesh Malhotra, the company commands around 60 percent market share in the domestic smartphones market. The company expressed confidence that the newly launched devices will be successful in capturing a descent market in their respective segments. “We have so far focused only on high-end devises. But now, we have changed our strategy and we will also launch low-end models along with the high-end ones,” said Malhotra, adding the new phones will cater to the needs of the people from all economic backgrounds. “We will be bringing in cell phones costing from Rs 2,500 to Rs 10,000.” This move, according to Malhotra, will increase Samsung dominance in the domestic cell phone market. The Galaxy Mega features a mammoth 5.8 inch qHDTFT screen. It is powered by Android Jelly Bean (v4.2) Operating System (OS), which has been mated with a 1.4 GHz dual-core processor and 1.5 GB RAM. The phone comes with 8 GB internal memory, which can be expanded up to 64 GB through a microSD card. IMS has priced the device at Rs 44,000. Similarly, the Galaxy Core runs Andorid Jelly bean (v4.1) OS and is powered by 1.2 GHz dualcore processor and 1 GB RAM. The dual-SIM phone comes with a 4.3-inch screen. Like Mega, the Core also has an inter- nal memory of 8 GB which can be expanded up to 64 GB. The device has been priced at Rs 28,500. The other new device from the company, the Galaxy Pocket Neo is also a dual- SIM smartphone. It runs Android Jelly Bean (V4.1.2) OS and comes with 512 MB RAM. It has 4 GB internal memory which can be upgraded up to 32 GB through a microSD card. Features like GPS and Wi-FI are available in the device. The company said device is available for Rs 12,300. IMS said the newly launched devices are available at all the exclusive Samsung stores and retail outlets across the country.
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