Saturday, July 27, 2013

Carlsberg now in 330ml bottle


GORKHA Brewery, the bottler of Carlsberg beer in Nepal, has launched a 330- ml bottle of the beer as a line extension to the existing 650-ml pack. The new SKU comes in a unique embossed green bottle and guarantees to deliver the same quality and taste of the brand, the company said in a statement. It’s available in 24-pack cartons. “We are really excited about the launch of this new SKU and believe that this will ease the consumer’s choice when it comes to satisfying their needs in different moments of consumption. I believe the consumers here know how to value and understand a quality beer like Carlsberg,” Carlsberg Marketing Director Paul Olivier Claudepierre said. “For them, Carlsberg means more than a beer — it is ‘a reason to socialize without compromising on quality. Through our latest offering, we offer our consumers the best beer in a new international pack size.” Carlsberg beer is the flagship in the Carlsberg Group’s portfolio. A regular in millions of bars across 140 countries, it is brewed with uncompromising quality— choicest barley, exclusive aromatic hops and the unique Carlsber genesis yeast, read the statement.

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