The Coca-Cola Company has been presented with the 2013 Creative Marketer of the Year Award at the Cannes Lions International Festival of Creativity, widely considered to be the world’s foremost celebration of creative excellence in brand communications. “We are humbled and honoured to receive this award, which has been in the making for many decades,” said Jœ Tripodi, chief marketing and commercial officer, who accepted the award on behalf of the company’s global marketing community and agency partners around the world. Since winning its first Cannes Lion in 1967, Coca-Cola has racked up more than 120 coveted awards for work spanning multiple brands, creative disciplines and geographies. That includes 20 awards won last week at the 2013 festival, led by “Small World Machines,” which shows that what unites us is stronger than what sets us apart. The inspiring film claimed nearly half of the company’s 2013 Lions.
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