Thursday, July 16, 2009

Play hard with Royale Play

Asian Paints announced the beginning of a new era in ‘wall fashion’ by launching its latest decorative offering — Royale Play. Royale Play is a collection of innovative and ready-to-use special effect paints that allow users to unleash their creativity on walls. Now along with colour, paint consumers in Nepal can give their walls textures, patterns and a range of fashionable finishes by using specially designed ‘application tools’ from Asian Paints.

“Using a bit of imagination, special effect tools and palette of vibrant colours, Asian Paints consumers will now be able to create numerous eye-catching special effects that give walls a distinctive look and feel,” said Soumitra Roy, general manager of Asian Paints Nepal. “Royale Play has been a huge success in the Indian market where it was launched a few years ago and we are delighted to introduce this product in Nepal,” he added.

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