Laxmi Bank Limited (LBL) conducted a management development programme on June 17-18 with emphasis on driving premium pricing through customer satisfaction.
Participants included middle level managers of Laxmi Bank and customers and patrons. The programme was conducted by Professor Narasimhan Rajkumar — faculty of Marketing Department from XLRI in Jamshedhpur, India. Competitive intensification across industries has led to a scenario where product offerings by companies in a given industry are starting to look similar. “One way to bring about necessary differentiation is through superior customer service,” read an LBL release.
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