Dhum-Barahai Dairy to expand its market

Dhum-Barahai Dairy is all set to expand its network across the Kathmandu Valley and Kavre district as part of its aim to penetrate the nationwide market under its own brand name - DBD. The company currently based only in Kathmandu has informed that it has enhanced its production capacity to produce 1,000 liters each of ice-cream, flavored milk, ghee and yoghurt per day. Executive director of DBD Praladh Dahal, who is also the general secretary of Nepal Dairy Association, said that these products will hit the market by the end of September. "At a time when a number of dairies have already penetrated the market, it is very difficult to the find a place in the market. We, however, will satisfy our consumers with international standard products," he added.DBD´s products will come in tetra-packaging system to maintain high quality. Tetra-packaging is an internationally recognized system of packaging. Established as a local dairy in 2006, the company has expanded its production with the primary capital of Rs 20 million."Initially we were limited to the dairy market only at the local level. Now we aim the nationwide market," said Dahal. Dahal further informed that the new plant, which will be able to expand the company´s production capacity, will start its operation from Chabahil in Kathmandu in less than two months. "We shall begin the production once the brand registration process gets completed," Dahal further informed. "We have already imported machinery appliances. Now, we will begin installing them from Sunday," said Dahal. According to Dahal, the machinery goods were imported from China and India. Initially, the company aims to explore markets within Kathmandu Valley and Kavre district from where the company is set to buy required amount of milk. The company also informed that it will have a dozen of distribution networks all around the Kathmandu valley and Kavre. "As our board of directors consists of experienced dairy entrepreneurs of the country, we are pretty hopeful regarding our success," Dahal added.