Sony's Cybershot Launched

Nepa Hima Trade Link Pvt Ltd -- committed to providing the best camera experience for consumers -launched Sony Intelligent Auto (iAuto) in the domestic market today.

iAuto is the technology, among a range of new features, to automatically optimise camera settings for stellar imaging results apart from other features like in the latest Cyber-shot T, H, and selected W series models. It can be easily activated via the mode dial on these new cameras, said Kazuhiko Takamatsu, head of the export business marketing department of Sony Singapore.

"Keeping things simple and fuss-free for our consumers to take impressive images has always been Sony's top priority," he said adding that the new features such as iAuto technology, allow consumers to enjoy high performance imaging results effortlessly.

Sony has launched Cybershot T series, W series and S series that are available in a wide range of stylish colours.

"It is the W-series that is more popular in the domestic market," said Takamatsu.

"It has all the features of Tseries, like all-new Intelligent Auto Mode, selectable via the camera's mode dial and affordable too," he said.

"Implemented for the first time in the Cyber-shot range of cameras, the newly added Smile shutter button can be used together with Intelligent Auto mode thus capturing beautiful smiles at the optimised settings."

Sony claims to have 60 per cent market share in camera items. DSC-S930/S950 is priced between Rs 14,999 and Rs 16,999 whereas Cybershot comes for Rs 60,999.