Despite downturn in business, tailoring centers in the Valley are taking initiative to tap international market by offering custom made apparels online.
Two tailoring centers - Rastriya Daura Suruwal Tailors and Anil Emporium - have already started online service through mucha.com, while B K Shrestha Tailoring Center is in the process of launching its online service.
Rastriya Daura Suruwal Tailors, which is in business for the past five decades, has already started receiving orders through its daurasuruwal.com.
“We´ve launched online service not only to promote our business but also to make people aware of the history and importance of daura suruwal - the national dress of Nepal,” said Hera Bahadur Shakya proprietor of Rastriya Daura Suruwal Tailors.
Shrestha, however, said high delivery charge is hindering the growth of their online service. “The delivery charge is almost twice the cost of the daura suruwal,” Shakya said, adding, “It is because of high delivery charge that people residing abroad order daura suruwal and ask their near and dear ones to send it to them with people going abroad.”
By visiting daurasuruwal.com, interested people can give measurements and select designs, fabrics and color for their daura surwal.
Rastriya Daura Suruwal Tailors is not the only tailoring center making custom-made apparels available online. Anil Emporium at Bishal Bazaar has been catering to people living abroad since a year ago through mucha.com. “We´ve been selling shirting, suiting and other accessories for the past year. But orders for custom-made apparels is less than one percent of the total orders that we receive,” said Prashant Gurung, system manager at muncha.com. He, however, added that they receive more orders during festive occasions.
Similarly, B K Shrestha Tailoring Center (STC) is also planning to sell apparels online. “We are launching online shopping portal by the end of this year. Not just shirting and suiting, we will make our entire product range available online,” said Binod Shrestha, proprietor of B K Shrestha Tailoring Center.
Besides shirting and suiting, B K Shrestha Tailoring Center also deals with readymade garment, formal wears and accessories.
No comments:
Post a Comment