Monday, August 22, 2011

Explore Asia unveils new IT products

Explore Asia Pacific, one of the prominent names in the domestic information technology (IT) market, has unveiled new IT products from Jetway, Genius and Panda.

The company has introduced three motherboards from Jetway—the MIH61M-D, the MIH55T-M and the I41M. According to Explore Asia, these motherboards are compatible with both PC and gaming series and are priced from Rs 3,000 to Rs 5,100.

The company has also brought in four variants of desktop mouse, nine variants of wired as well as wireless mouse for laptops and notebooks. They are available for Rs 379 to Rs 4,140. Other new products include six variants of normal, multimedia, combo normal, combo (Keyboard monitor + speaker), slim multimedia and slim multimedia wireless combo keyboard sets which are priced between Rs 483 to Rs 1,932. Similarly, there are eight varieties of headsets, 10 varieties of gaming devices and 11 varieties of speakers priced between Rs 414 and Rs 1,242, Rs 621 and Rs 2,553 and Rs 1380 and Rs 6,762, respectively. From the Genius stable, there are three variants of tablets priced between Rs 4140 and Rs 5,520 and three variants of web cam available for Rs 1,242 and Rs 2622. There are also netbook and AGAMA accessories.

According to the company, Taiwan-based Genius is one of the most popular peripheral manufacturers of the world with more than 100 products under its portfolio. “Genius devices are perfect for those who seek branded products at nominal prices,” said Neeraj Sharma, managing director of Explore Asia Pacific. “We aim to grab 30 to 40 percent share in the domestic peripherals market by marketing devices from Genius.”

The company has unveiled four Panda software which are priced between Rs 975 and Rs 3,975. The Spanish brand, according to Explore Asia, has earned high reputation in the European market. “We have launched the software in different categories. Panda’s software is useful for individuals to big corporate houses,” said Sharma, adding that this is the first software available in the domestic market that supports cloud computing.

Narayanghat-based Explore Asia started its operation in 2009. In 2010, the company started marketing its products aggressively by opening a corporate office in Kathmandu. It aims to introduce more brands and expand its retail stores throughout the country. “Our main goal is to market branded IT products at reasonable prices,” said Sharma. “Most of the motherboard companies give a three-year warranty on their products, but domestic importers only offer one year’s. We have maintained a policy of supplying same products, same level of services and warranty that the parent company delivers.”

Besides, the company also markets IT products from A-Data Technology, Simmetronics and it is the associate partner of HP and Dell.

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