Saturday, May 29, 2010

DDC dominating dairy market for decades

Most of Kathmanduites begin their day with products of Dairy Development Corporation (DDC) as most of them prefer pasteurized milk produced by the state-owned dairy manufacturer for morning tea.

And why not, DDC claims that it enjoys 50 percent share of Nepal´s pasteurized milk market. Not only the pasteurized milk, other products manufactured by DDC have also been dominating the market of dairy products for the last many years.

Dr Ishwari Pd Adhikari, project manager at DDC, said the state-owned dairy manufacturer enjoys 50 percent share of pasteurized milk market in the country. "We are also the market leaders in different varieties of cheese and dairy products like yoghurt, paneer, ghee and butter, among others," Dr Adhikari added.

The demand for pasteurized milk and other milk products has been so high that DDC has been facing difficulty in meeting it.

The main reason behind the increasing popularity of DDC products is because of the credibility that the dairy manufacturer has earned by not compromising on quality of milk and milk products and hygiene and sanitation on its plants across the country, according to Dr Adhikari. "We have modern machineries and a pool of trained manpower that are of international standard," he added.

DDC was established as a government entity under the Corporation Act 2021 BS. Its plants at Lainchaur and Balaju have received ISO: 22000:2005 certifications. It has its head office at Lainchaur and 16 procession centers across the country.

DDC collects 60 million liters milk a day from more than 75,000 farmers through 888 co-operatives spread out in 33 districts. With the sate-of-art infrastructure comprising of fully modern dairy plants, 11 cheese manufacturing units, 45 milk chilling plants and highly qualified dairy specialists, DDC is one of the most important public enterprises in the country.

"We recorded an annual turnover of Rs 3.5 million in the current fiscal year and hope our turnover to rise to Rs 5 billion next year," Ajab Lal Yadav, general manager of DDC, told.

Dr Adhikari further added that strong distribution network was another reason behind the increasing popularity of DDC products in the market.

The state-owned dairy manufacturer is the leading manufacturer of standardized pasteurized milk, full cream milk, sterilized flavored milk (DDC Fresh), cream, yogurt, ice-cream, yak cheese, cheese spread, kanchan cheese, mozzarella (pizza) cheese, processed cheese, paneer, ghee, yak ghee, butter, lalmohan, rasbhari, peda, gundpak and jeera butter milk among others.

It has been producing ghee in Biratnagar plant, lalmohan in Hetauda, canned rasbhari in Butwal plant and mozzarella (pizza) cheese in Lumbini plant. Curd, ice-cream and cheese are manufactured at Lainchaur plant.

"The demand for ice-cream and curd is very high, but we have not been able to meet the growing demand for these products due to limited production capacity," Dr Adhikari told, adding, "We are committed to meeting the demands for our products at the earliest."

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