Emphasising this fact, Neelam Harjani, owner and director of My Shop Drycleaners said, "The word My Shop has become synonymous with drycleaning now. When people think about laundry and drycleaning, My Shop is the first name that comes to their minds."
A LONG WAY "It was my father-in-law Gulab Rai Harjani who established this business in Nepal in the year 1957," said Harjani.
After the Indo-Pak war, Harjani's family shifted to Kolkata and got involved in the jewellery business. Admired for his sincerity and hard work, he also acquired some regular customers amongst royal families. However, when he saw a friend of his operating a dry cleaning shop he got inspired and came to Nepal to venture into this business. And thus My Shop factory wa opened in Dillibazaar in the year 1957.
"At that time many people here didn't know about dry-cleaning and those who did, they used to get their clothes drycleaned in India," said Harjani. "It was our brand that set the concept of drycleaning in Nepal and till today we have kept our stand in the market," she added.
METICULOUS APPROACH METICULOUS APPROACH They have five shops inside the Valley while the factory is at Thimi, Bhaktapur. Stating that people still are not clear about the true concept of drycleaning, she said that rather than just washing with water, it is the process of cleaning garments with petroleum solutions.
"In our factory, every single detail is meticulously checked and the process is worked out according to the type of stain. Group of different teams have been employed for every step of the cleaning pro cedure," added Harjani.
According to her, it's the years of providing quality ser- vice that has given My Shop such a huge recognition here.
Because of this they never felt - the necessity of marketing - their brand. "People already knew our brand. But still we did come out with print ads which helped in elevating our brand's name," said Harjani. COMPLETE SERVICE Their factory is well equipped with all the necessary machineries from the stage of beating the dirt out to the final pressing of the gar ments. "Our first ma chines were brought from Switzerland.
And now along with those, we have brought other ma chineries from Inchineries from In dia as well," said N i s h a n Shrestha, Man ager of My Shop Drycleaners.
The clean ing process begins with the beating off of the dirt and then stains are checked r in each garment.
o- "The washing depends upon the types of stain (oil or water) e and the cleaning with chemical r- treatment has to proceed acp cordingly," said Shrestha. The e. garments are inspected for lt stains at every step.
g "As an extra service to our y customers, we also stitch e and mend loose stitches and s buttons. We want to give r them completely clean and re stored garments and people have always admired our service," said Shrestha.
QUALITY WORK COUNTS They are confident that their service charges are in line with their quality service. "Even foreigners come to us for laun dry services because they know the quality service we provide," said Shrestha.
Small dry-cleaners providing not so good services at lower prices mushrooming in the city have been a major concern for them. "You should be commit ted to quality. If you want to give your newly bought suit for dry-cleaning would you care for the service charge or the quality of washing?" asked l Shrestha.
- As for their future plans, they are set to open a new showroom at New Road.
l "With the growing demand, - we had to expand our service - centres with much more t amenities and that is what we . will be doing in the coming years," said Harjani.
1 comment:
Great service. I'm sure some of our customers would be interested in this.
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